Twitter For Reflection Jan 2020
View more presentations from Tony McNeill.
Originally created for a Beyond E-Moderating course but having some kind of 'second life' as a repository for reflections on all aspects of e-learning and digital culture.
'Digital literacies' are the constantly changing practices through which people make traceable meanings using digital technologies. (Gillen & Barton 2009 :1)
...there is no deterministic relationship between technological innovations and people's practices and hence how digital literacies unfold. Many mistakes - at the design, commercial and indeed theoretical levels - are made through assuming that there is a straightforward relationship between what a new technology can do and how – or even whether – it will then be used. (Gillen & Barton 2009 :1)
Drawing on Markham’s work (1998, 2004), I have thought of my work as partly ‘‘auto-ethnographic’’ (2007: 552)It's auto-ethnographic insofar as the author positions herself as a participant in the culture and practices under investigation. The author claims it's 'insider research':
This paper is informed by my own experiences with Flickr, my observations of others in that space. (2007: 551).There’s a history and a density of engagement:
I have been active on the site since it was launched in 2004. I am ‘‘embedded’’ in the culture of the site; I have uploaded several thousand images to Flickr; I belong to more than 100 groups and have around 150 ‘‘contacts’’ whom I only know from that space. (2007: 551)2. Advantages? Well, the author claims that:
Insider knowledge is required in order to move beyond a fascination with the exotic, or the alienation sometimes experienced by ‘‘outsiders’’ to digital cultures. That is, the practices need to be researched by those who see beyond the charisma or alienating potential of technologies.(2007: 552)So, auto-ethnographic approaches may avoid particular forms of misrepresentations that are produced by outsiders (Otherisation, the lure of the exotic etc.). Being deeply embedded in a micro-community of Flickr users (they're not a monolithic single community of amateur photographers), means a richness (or "thickness") of description.

Two distinct yet related factors deserve to be particularly highlighted. These are, on the one hand, the broad move from the now centuries-long dominance of writing to the new dominance of the image and, on the other hand, the move from the dominance of the medium of the book to the dominance of the medium of the screen. [...] language-as-writing will increasingly be displaced by image in many domains of public communication [emphasis mine]. (Kress 2003: 1)
PowerPoint, the favoured tool of presentation for the unimaginative. All right, perhaps that is unfair, but I am suffering the after-effects of a surfeit of lifeless, list-full PowerPoint presentations that frequently served as a barrier to meaningful engagement between tutor, student and learning [...] It all became so routine, so anodyne, so dull. (Ward 2003 n.p.)
… the PowerPoint style routinely disrupts, dominates, and trivializes content. (Tufte 2003: 7)
… foreshortening of evidence and thought, low spatial resolution, an intensely hierarchical single-path structure as the model for organising every type of content, breaking up narratives and data into slides and minimal fragments, rapid temporal sequencing of thin information rather than focused spatial analysis, conspicuous chartjunk and PP Phluff, branding of slides with logotypes, a preoccupation with format not content, incompetent designs for data graphics and tables, and a smirky commercialism that turns information into a sales pitch and presenters into marketeers. (Tufte 2006: 4)Such discourse reeks of technological determinism: lectures are tedious because of a piece of software; human agency is denied. PowerPoint in constructed as a malevolent presence reducing its users to helpless zombies, banging out bullet point after bullet point, slide after slide.
… what PowerPoint is actually doing is to make explicit the taken-for-granted assumptions and implicit epistemological leanings of lecturers who are using it. The stereotypic teacher-centred, noninteractive mode of lecturing … is simply clarified and amplified by the use of PowerPoint. (Kinchin 2006 : 647)Ok, perhaps this reeks a little of crude instrumentalism (it ain’t the tool but how you use it) but it has the merit of acknowledging agency and the often unacknowledged beliefs and habits we bring with us in our encounters with technology. We shape the technology as much as it shapes us.
The two modes of writing and of image are each governed by distinct logics, and have distinctly different affordances. The organisation of writing – still leaning on the logics of speech is governed by the logic of time, and by the logic of sequence of its elements in time, in temporally governed arrangements. The organisation of the image, by contrast, is governed by the logic of space, and by the logic of simultaneity of its visual/depicted elements in spatially organised arrangements. (Kress 2003: 1-2)With Prezi, one could arrange a space with text and other media types but with no clear 'entry point' and no single, linear 'reading path'. Even if the Prezi screen's content is mainly textual, there are multiple ‘entry points’ and multiple user-defined reading paths. In this more positive interpretation of Prezi, it's a presentation tool about space; PowerPoint is a presentation tool about time.



Things I would do for love
It differs from absenteeism in that the worker is officially on the job. 'La perruque' may be as simple a matter as a secretary's writing a love letter on 'company time' or as complex as a cabinetmaker's 'borrowing' a lathe to make a piece of furniture for his living room." (1984: 25)In this tactic, employees divert time away from producing profit for his/her employer and instead uses it for his/her own enjoyment, for activities that are "free, creative, and precisely not directed toward profit" (de Certeau 1984: 25).