Wednesday, 15 October 2008

Broadcast -v- Communications media (Clay Shirky)

I've only just got around to reading Clay Shirky's Here Comes Everybody and was stuck by his interesting take on the blurring of the distinction between broadcast (central, one-way, one-to-many - e.g. TV, radio, newspapers) and communications (dispersed, two-way, initially one-to-one but increasingly now one-to-many - e.g. phone, fax or email) media.

communication

Here's what he has to say:

Now that our communications technology is changing, the distinctions among those patterns of comunication are evaporating; what was once a sharp break between two styles of communicating is becoming a smooth transition. Most user-generated content is created as communication in small groups, but since we're so unused to communications media and broadcast media being mixed together, we think that everyone is now broadcasting. This is a mistake. (Shirky 2008: 87)

References

Shirky, C. (2008). Here Comes Everybody: The Power of Organizing without Organizations. New York: The Penguin Press.

Quick postscriptum - a nice new term for UGC is "indigenous content"

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