For mash get Smash

There's an advert I loved as a kid (now, of course, on YouTube, that repository of collective cultural memory).

The ad was for a powdered mash potato mix (mmmm ... yummy) and featured robots from outer space laughing at simple earthlings making do with peeling and cooking actual potatoes.

http://uk.youtube.com/watch?v=uKt-KR1TsRg

It's how I think my own (digi)kids will react when I show them my old LPs (maybe even books?).