The digital era has allowed us to cross space and time, engage with people in a far-off time zone as though they were just next door, do business with people around the world, and develop information systems that potentially network us all closer and closer every day. Yet, people don't live in a global world - they are more concerned with the cultures in which they participate. (boyd: 2006)
boyd, d. (2006). 'G/localization: When Global Information and Local Interaction Collide.' O'Reilly Emerging Technology Conference, San Diego, CA. March 6.